優秀的行銷內容不是從寫作開始,而是從準確知道要對誰說什麼開始。這些提示詞幫助您產生高轉換率文案、跨渠道重複利用內容,並建立不會讓您精疲力竭的內容引擎。已在ChatGPT、Gemini和Claude上測試,讓您為每個內容挑戰選擇最佳模型。
| 您想做的事 | 最適合 |
|---|---|
| 找到獨特的內容切入角度 | Claude |
| 將一個內容展開到多種格式 | ChatGPT |
| 建立抓住注意力的開頭句 | Gemini |
| 建立有效的文案摘要 | ChatGPT |
| 規劃內容日曆 | Gemini |
| 撰寫有說服力的案例研究 | Claude |
提示詞
找到獨特的內容切入角度
I need to create content about [topic/product/service] for [target audience]. My brand voice: [describe tone — e.g. professional but approachable] What competitors are saying: [list 2-3 common angles in your space] My unique advantage: [what makes your perspective different] Give me: 1. 10 unique content angles that haven't been overdone 2. For each angle: a headline, the core argument, and why it resonates with [audience] 3. Which 3 angles have the highest viral potential and why 4. One contrarian take that challenges industry conventional wisdom 5. A content series concept that connects 4-5 angles into a narrative arc
最適合: CLAUDE
Claude能提出最有原創性的內容切入角度,發現競爭對手未涉及的獨特觀點。避免老套想法的能力出色。
已測試 Feb 15, 2026
進階技巧
先分析競爭對手的前10篇文章再加入提示詞。AI會建議與現有內容有差異化的切入角度。
將一個內容展開到多種格式
Here's my original content:
[Paste blog post, video transcript, or long-form content]
Repurpose this into:
1. 5 LinkedIn posts (each with a different hook style: question, stat, story, hot take, how-to)
2. 3 Twitter/X thread outlines (each 6-8 tweets)
3. 1 email newsletter version with subject line and preview text
4. 1 Instagram carousel outline (8-10 slides with text for each)
5. 3 short-form video scripts (30-60 seconds each) with visual direction
6. Pull quotes and key stats formatted for social sharing
最適合: CHATGPT
ChatGPT能提出最多樣的再利用點子,並擅長轉換為各平台最佳化的格式。
已測試 Feb 15, 2026
進階技巧
從表現最好的內容開始再利用。已經得到良好反響的內容,在其他格式中也更有可能成功。
建立抓住注意力的開頭句
I need compelling hooks for content about [topic]. Target audience: [who they are] Platform: [LinkedIn/Twitter/Instagram/Email/Blog] Goal: [educate/sell/build authority/drive traffic] Tone: [professional/casual/provocative/inspirational] Generate: 1. 5 question hooks that create curiosity gaps 2. 5 statistic/data hooks (suggest real data points to research) 3. 5 story hooks that open with a specific moment 4. 5 contrarian hooks that challenge assumptions 5. 5 'how-to' hooks that promise specific outcomes 6. Rank all 25 from strongest to weakest with reasoning
最適合: GEMINI
ChatGPT能產生最多樣和有效的鉤子,並了解各平台的最佳實踐。
已測試 Feb 15, 2026
進階技巧
產生10個鉤子,選最讓您「什麼?」的那個。讓讀者停下來的鉤子,總是挑戰常識或激發好奇心的。
建立有效的文案摘要
I need copy for [type: landing page / ad / email / sales page / brochure]. Product/service: [what you're selling] Target customer: [demographics, pain points, desires] Main objection: [why they hesitate to buy] Desired action: [what you want them to do] Budget/price point: [if relevant] Create a complete copywriting brief: 1. A customer avatar paragraph (who reads this and what they're feeling) 2. The primary value proposition in one sentence 3. 3 supporting benefit statements with proof points 4. An objection-handling section addressing the top 3 hesitations 5. The full copy draft with headline, subhead, body, and CTA 6. 2 alternative headline/CTA combinations to A/B test
最適合: CHATGPT
Gemini能建立最結構化的創意摘要,目標受眾、語調和目的都清晰整理。
已測試 Feb 15, 2026
進階技巧
在摘要中也包含「不做的事」。告訴AI限制條件,能產生更聚焦、更有效的文案。
規劃內容日曆
Build me a 30-day content calendar for [brand/business]. Platforms: [list active platforms] Posting frequency: [how often per platform] Content pillars: [3-5 themes you cover] Upcoming events/launches: [any time-sensitive content] Team size: [who creates the content] Deliver: 1. A 30-day calendar grid with specific post topics for each day 2. Content type mix (educational, entertaining, promotional, community) with percentages 3. 4 'anchor' pieces of long-form content that fuel the entire month 4. Platform-specific posting times based on general best practices 5. A batch production schedule — which days to create vs. schedule vs. engage 6. 5 'evergreen' posts that can fill gaps when you fall behind
最適合: GEMINI
Gemini能建立最實用的內容日曆,主題、格式和平台的平衡出色。可立即複製貼上到試算表。
已測試 Feb 15, 2026
進階技巧
不要從一個月份開始,先從兩週開始。較短的期間更現實,執行率會大幅提升。
撰寫有說服力的案例研究
Help me write a case study from these details: Client/customer: [industry, size, name if permitted] Problem they had: [what was broken or missing] Solution we provided: [what you did] Results: [metrics, outcomes, timeline] Quote from client: [if available] Write: 1. A compelling headline that leads with the result (not the company name) 2. The full case study in problem-solution-result format (500-700 words) 3. A 2-sentence summary for the website portfolio page 4. 3 pull quotes formatted for social media 5. A LinkedIn post announcing the case study 6. 3 ways to reference this case study in sales conversations
最適合: CLAUDE
Claude能建立最具故事性的案例研究,數據和敘事的平衡出色。自然地產生能打動讀者情感的結構。
已測試 Feb 15, 2026
進階技巧
包含客戶的原話作為引用。AI擅長潤飾文字,但真實的聲音最具說服力。
基於實際測試結果 — 非假設推測。 查看測試方法
Gemini
Best for structured content planning and calendars. Creates realistic production schedules and hook variations with strong specificity. Weaker at long-form storytelling and emotional copy.
結果來源: Gemini 2.0 Flash · 已測試 Feb 15, 2026ChatGPT
Best for conversion-ready copy and cross-platform repurposing. Naturally adapts tone between platforms. Can sound formulaic if you don't provide enough brand voice context.
結果來源: GPT-4o · 已測試 Feb 15, 2026Claude
Best for finding original angles and writing narrative-driven content. Produces the most differentiated copy but sometimes over-explains — tell it to be concise for social formats.
結果來源: Claude 3.5 Sonnet · 已測試 Feb 15, 2026Grok
Strongest for edgy, attention-grabbing creative content and unconventional angles that stand out in crowded feeds. Writes with a distinctive voice that feels authentic rather than AI-generated. Can be too casual and irreverent for B2B or corporate brand contexts.
結果來源: Grok 2 · 已測試 Feb 15, 2026Start with the transformation, not the topic. Before writing anything, answer: 'After reading this, the audience will stop doing X and start doing Y.' If you can't fill in that sentence, you don't have content — you have filler.
Steal structure, not words. Find content that performed well in adjacent industries and copy its format (listicle, myth-busting, case study) while using your own expertise. Structure is what makes content scannable.
Write the CTA before the content. Decide what you want the reader to do next before writing a single word. Every paragraph should build toward that action. Content without a CTA is just a diary entry.