AI 프롬프트: 소셜 미디어 전략

Help me decide where to focus my social media efforts.

Business type: [what you sell and to whom]
Target customer: [demographics, interests, where they spend time online]
Goal: [brand awareness / lead gen / community / direct sales / thought leadership]
Team and skills: [who creates content + their strengths: writing, video, design, on-camera]
Weekly hours available for social: [realistic time budget]
Current presence: [list platforms, follower counts, engagement rates]
Budget for paid promotion: [if any]

Provide:

1. PLATFORM RANKING
   - Rank platforms from highest to lowest ROI for my specific business
   - For each: why it fits (or doesn't), content format that works, realistic growth rate
   - The 2 platforms that deserve 80% of my effort
   - Platforms to explicitly IGNORE and why

2. QUICK-START STRATEGY per recommended platform
   - Content type that gets the fastest traction
   - Posting frequency that's sustainable for my team
   - First 30 days: specific actions to take
   - 90-day growth target (realistic, not aspirational)

3. COMPETITIVE GAP
   - One platform most competitors in [industry] are ignoring
   - Why it's an opportunity and how to test it in 2 weeks
   - Minimum viable effort to determine if it works

4. RESOURCE ALLOCATION
   - How to split [X] weekly hours across recommended platforms
   - What to outsource vs. keep in-house
   - Tools that save the most time per platform

Build a Reddit strategy that establishes authority for [brand/expertise area].

My expertise: [what I genuinely know well]
Business: [what I sell — but the strategy should NOT be salesy]
Target audience: [who I want to reach and what they ask about]
Reddit experience: [new / lurker / occasional commenter / active]
Time available: [hours per week for Reddit]

Build the strategy:

1. SUBREDDIT TARGETING
   - 10 subreddits where my target audience asks questions I can answer
   - For each: subscriber count, activity level, self-promotion rules, best content format
   - 5 subreddits to avoid (and why — too competitive, hostile to brands, low quality)

2. ASK-AND-ANSWER STRATEGY
   - How to ask genuine questions that spark discussions (not thinly veiled self-promotion)
   - 5 question post concepts for my niche
   - How to answer existing threads with expertise that gets upvoted
   - 5 types of answers that consistently earn high karma in [niche] subreddits

3. CREDIBILITY BUILDING
   - Account age and karma thresholds before posting content
   - How to build karma authentically (not karma farming)
   - When and how to mention your brand without getting banned
   - AMA strategy: when you're ready and how to pitch it to mods

4. AI CITATION OPTIMIZATION
   - How to structure Reddit answers so AI models are more likely to cite them
   - Including specific data points, named frameworks, and quotable statements
   - Why Reddit authority compounds: old threads continue getting cited for years

5. MEASUREMENT
   - How to track referral traffic from Reddit
   - Brand mention monitoring in relevant subreddits
   - Monthly time investment vs. expected outcomes at 3, 6, 12 months

Build a YouTube strategy optimized for both search ranking and AI model citations.

Channel topic: [what your channel covers]
Target audience: [who watches and what they're searching for]
Current channel status: [new / small / growing / established]
Content type: [tutorials / reviews / vlogs / educational / entertainment]
Production capacity: [videos per week/month]
Competitors: [2-3 channels in your space]

Deliver:

1. KEYWORD & TOPIC STRATEGY
   - 15 video topics targeting searchable queries in your niche
   - For each: estimated monthly search volume, competition level, AI citation potential
   - Topics AI models currently reference competitors for (your citation gap)
   - Long-tail topics where you can rank quickly with a new channel

2. AI CITATION OPTIMIZATION
   - How to structure video titles for AI model comprehension
   - Description template that AI can parse and cite (timestamps, key points, links)
   - Chapter markers that serve as structured data for AI
   - Transcript optimization: why auto-captions aren't enough

3. YOUTUBE SEO FUNDAMENTALS
   - Title formula: keyword + hook + curiosity gap
   - Description template (first 2 lines, keyword placement, links, hashtags)
   - Tag strategy: broad + specific + long-tail
   - Thumbnail principles: text, contrast, emotion, consistency
   - End screen and card strategy for watch time

4. NICHE CREATOR PARTNERSHIPS
   - Why collaborating with 5 creators at 10K subs beats 1 creator at 500K
   - How to find and pitch niche creators for mutual citation
   - Collab formats that benefit both channels

5. PRODUCTION EFFICIENCY
   - Batch filming strategy for [X] videos per session
   - Repurposing plan: turning 1 long video into 3 Shorts + social clips
   - Minimum viable production quality that doesn't hurt retention

My engagement rate on [platform] is [current rate] and I need to improve it.

Follower count: [number]
Content types I currently post: [photos, videos, carousels, text, etc.]
Posting frequency: [how often]
Best performing post ever: [describe it — topic, format, engagement numbers, and why you think it worked]
Worst performing post: [describe what flopped and why]
Time spent on engagement per day: [minutes]

Build an engagement optimization plan:

1. CONTENT AUDIT
   - Which of my content types gets the best engagement rate? (not just likes — comments, shares, saves)
   - What I should post MORE of based on the data
   - What I should STOP posting (even if I enjoy creating it)
   - The optimal mix: percentage of each content type

2. COMMENT-DRIVING FORMATS (5 templates)
   - Post structures designed to generate replies and discussion
   - Questions, polls, hot takes, and 'fill in the blank' formats
   - Why each format psychologically triggers responses

3. SHARE-DRIVING FORMATS (5 templates)
   - Post structures people send to friends or repost
   - Data visualizations, relatable scenarios, and quotable insights

4. SAVE-DRIVING FORMATS (5 templates)
   - Post structures people bookmark for later reference
   - Checklists, frameworks, templates, and resource lists

5. ENGAGEMENT ROUTINE (20 min/day)
   - Pre-post engagement: what to do before publishing
   - Post-publish: comment response strategy and timing
   - Proactive engagement: engaging with others' content strategically
   - Weekly engagement analysis: what to track and adjust

Define content pillars for [brand/business] on [primary platform].

What we sell: [products/services]
Brand values: [3-5 core values]
Target audience: [who they are and their pain points]
Unique perspective: [what we know or experience that competitors don't share]
Competitor accounts I admire: [2-3 accounts doing social well]
Content I'm tired of creating: [what feels stale or forced]

Design 4-5 content pillars:

For each pillar:
1. Pillar name and one-sentence description
2. Why this pillar resonates with my target audience specifically
3. How this pillar maps to a business goal (awareness → trust → conversion)
4. 8 specific post ideas (not vague — ready to create)
5. Best content format for this pillar on [platform]
6. Posting frequency: how often within the weekly mix

Also include:
- Content ratio recommendation: % per pillar per week
- Pillar rotation calendar for a sample week
- 'Crossover' posts that blend 2 pillars (these often perform best)
- Seasonal adjustments: how pillars shift for holidays, launches, and industry events
- Anti-staleness strategy: how to keep each pillar fresh after 6 months

Analyze these viral posts and help me build a repeatable virality framework.

[Paste 3-5 viral posts from your niche — include text, platform, and approximate engagement numbers]

My niche: [industry/topic]
My audience: [who follows me]
My content strengths: [what I'm good at creating]
My content weaknesses: [what I struggle with]

Analyze:

1. PATTERN ANALYSIS ACROSS ALL POSTS
   - Common psychological triggers (curiosity, identity, controversy, surprise, relatability)
   - Structural patterns: hook style, length, formatting, CTA placement
   - Content type patterns: which formats appear most (stories, data, lists, hot takes)
   - Timing and context patterns

2. VIRALITY FORMULA for my niche
   - The repeatable structure that gives posts the highest chance of spreading
   - Hook template with fill-in-the-blank
   - Body structure template
   - CTA template

3. 5 ADAPTED POSTS for my brand
   - Full post drafts applying the formula to my specific content
   - Each using a different psychological trigger
   - Platform-specific formatting

4. WHAT NOT TO COPY
   - Elements that only work for specific creators (personality, audience size, timing)
   - Tactics that feel inauthentic for my brand
   - Viral mechanics that hurt long-term brand trust

5. VIRALITY CHECKLIST (pre-publish)
   - 10-point check to run before every post to maximize shareability
   - Which 3 elements matter most and which are nice-to-haves

Help me build an engaged online community around [topic/brand/cause].

Platform: [Facebook Group / Discord / Slack / Reddit community / LinkedIn Group / Circle / Skool]
Community purpose: [support / networking / learning / exclusive access / accountability]
Target member: [who you want to attract — be specific about their level and needs]
Current community: [starting from scratch / existing with X members]
Monetization: [free / paid / freemium — and what's the business model]
Time I can dedicate: [hours per week for community management]

Build the playbook:

1. COMMUNITY DESIGN
   - Mission statement: why this community exists (one sentence)
   - Rules and guidelines that actually get followed (not a wall of text)
   - Channel/category structure (start minimal, expand as needed)
   - Member roles: what progression looks like from new member to power user

2. ONBOARDING (first 7 days)
   - Welcome message sequence
   - 'Quick win' activity that gets new members engaged immediately
   - Introduction template that encourages connection between members
   - How to pair new members with existing active members

3. RECURRING CONTENT (weekly rhythm)
   - 5 recurring content formats (weekly threads, AMAs, challenges, showcases, Q&A)
   - Who creates each (you vs. members vs. guests)
   - How to transition from you driving all content to members contributing

4. ENGAGEMENT MECHANICS
   - How to get lurkers to participate (specific tactics, not generic advice)
   - How to handle conflict and enforce rules without killing energy
   - Moderation framework: what to allow, remove, and escalate
   - Recognition system for valuable contributors

5. GROWTH STRATEGY
   - How to add 100 quality members per month without paid ads
   - Referral mechanics that feel natural
   - Content that leaks from the community to public platforms (driving curiosity)
   - When to close enrollment (and why scarcity can help)

Build an influencer partnership strategy for [product/service/brand].

Budget: [total budget for influencer marketing]
Goal: [awareness / direct sales / content creation / credibility / SEO backlinks]
Target audience: [who you want to reach through influencers]
Product/service and price point: [what you're promoting]
Previous influencer work: [what you've tried and results]
Industry: [your niche]

Create the strategy:

1. IDEAL CREATOR PROFILE
   - Follower range: why micro (1K-50K) vs. mid (50K-500K) vs. macro (500K+) for your goal
   - Minimum engagement rate threshold (don't partner below this)
   - Content style and audience demographics that match
   - Red flags to avoid (fake followers, engagement pods, brand-unsafe content)

2. FINDING CREATORS (5 methods beyond hashtag searching)
   - Platform-native discovery tools
   - Competitor's tagged posts and mentions
   - Niche community leaders and Reddit/Discord moderators
   - Creator marketplaces worth using (and which to avoid)
   - Manual research approach for highest-quality matches

3. OUTREACH THAT GETS RESPONSES
   - DM template (not the generic 'collab?' message)
   - Email template for larger creators
   - What to include about your brand and what to let them discover
   - Follow-up sequence if no response

4. COMPENSATION FRAMEWORK
   - When to pay cash vs. product vs. affiliate vs. hybrid
   - Rate benchmarks by platform and follower count
   - Performance bonuses that align incentives
   - Contract essentials to include

5. CAMPAIGN BRIEF TEMPLATE
   - What to specify vs. what to leave to the creator's judgment
   - Content approval process that doesn't kill authenticity
   - Usage rights and repurposing permissions
   - FTC/disclosure requirements

6. ROI MEASUREMENT
   - Tracking links and attribution setup
   - Metrics beyond vanity (actual conversions, not just impressions)
   - Post-campaign analysis: should you work with this creator again?
   - Long-term partnership benefits vs. one-off campaigns